Melodifestivalen 2025

Swedish Eurovision Preselections

STORY

Every year, we create everything from glamorous silhouettes and dramatic lighting effects to unpredictable reveals and storytelling visuals. It has become a cherished tradition for us creating content design for Sweden’s Eurovision preselection show Melodifestivalen since 2016.

Through light design, content design, and close collaboration with the creative team at SVT, we honor the fun-filled tradition that turns the entire country into a festival.

CREDITS

SVT Executive Producer

Christel Tholse Willners

SVT Creative Director/Producer

Lotta Furebäck

SVT Creative Directors

Jennie Widergren, Keisha Von Arnold, Zein Odenstål, Emilia Sandquist, Sacha Jean-Baptiste

Light & Video Design

Fredrik Stormby, Ishai Mika

Associate Lighting Designer

Linus Pansell

Lighting Programmers

Leo Stenbeck, Per Hörding

Disguise Programmer

Arash Shiri

Video Content Producer

David Carvajal

Motion Graphics Artists

Robert Lund, Torbjörn Fernström, Nils Westfelt, Bill Magnusson, Julia Chew, Elin Passanisi, Viktor Rundlöf

Multicamera Directors

Robin Hofwander, Fredrik Bäcklund

Followspot Operators

Kevin Moorhouse, Maja Fernlund, Fredrik Hill, Kim Andersson