Sabrina Carpenter—Tears

Performance at the VMAs

Category
Broadcast
Client
Visual Noise Creative
Artist
Sabrina Carpenter
Assignment
Video Design, Video Content
Category
Broadcast
Client
Visual Noise Creative
Artist
Sabrina Carpenter
Assignment
Video Design, Video Content

STORY

At the 2025 MTV VMAs, Sabrina Carpenter performed her single “Tears” on a set built to resemble a New York back alley. The performance combined choreography, stage design, and video content to create a clear and focused visual world.
Green Wall Designs contributed by creating the screen content visuals. Using Unreal Engine, we built and rendered a digital back alley environment that matched and extended the physical set on stage. This work was carried out in collaboration with Screens Producer Trevor Burke and Associate Screens Producer Phil Kong, ensuring that the visual content integrated smoothly with the production design and technical setup.
Our role was to support the performance with visuals that followed the tone and dynamics of the song, always working in line with the production design, choreography, and lighting.

CREDITS

Artist

Sabrina Carpenter

VMAs Showrunners

Den of Thieves

VMAs Performance Creative Producers

Nick Florez & RJ Durell

VMAs Screens Creative Producers

Visual Noise Creative

VMAs Production Design

Matt Steinbrenner, SteinDesign

VMAs Lighting Design

Tom Sutherland, DX7 Design

Artist Creative Direction

Brett Alan Nelson

Artist Choreographer

Jasmine Badie

Screen Content Visuals

Green Wall Designs

Creative Director

David Nordström Abelli

Content Producer

Leah Younesi

Motion Graphics Designer

Bill Magnusson

Screens Producer

Trevor Burke

Associate Screens Producer

Phil Kong

Technical Producer

Zak Haywood

Screens Programmer

Kirk Miller

Pipeline TD

Zach Peletz