Håkan Hellström—Ullevi 2025

Live Show in Gothenburg

Category
Live
Client
Håkan Hellström / Rush Entertainment
Artist
Håkan Hellström
Assignment
Video Design, Video Programming
Category
Live
Client
Håkan Hellström / Rush Entertainment
Artist
Håkan Hellström
Assignment
Video Design, Video Programming

STORY

In June 2025, Håkan Hellström returned to Ullevi for three large-scale concerts that brought together fans from across Sweden and beyond. The shows featured a centrally placed 360° stage designed to create a close connection between artist and audience.
Green Wall Designs joined the creative team to develop the show’s visual content. We worked closely with Tobias Rylander, who led the concept, stage, and lighting design, and played a central role in shaping the overall visual approach. Together, we explored how light, video, and scenography could support the music without overpowering it. A key aspect of this production was that the entire concert ran completely live, without timecode. We used Notch for the majority of the songs, ensuring flexibility and a dynamic look throughout the show. For selected parts of the set, we integrated TouchDesigner with a live AI system, generating visuals in real time based on prompts delivered during the performance. This approach gave the show a level of immediacy and unpredictability that matched Håkan’s live energy.
The visual design ranged from atmospheric and abstract to references directly tied to Håkan’s lyrics and hometown. We also collaborated with Formförbundet, whose contributions helped align the scenographic and content elements into a cohesive whole. The result was a concert environment that was both large in scale and personal in feeling, where every part—visuals, lighting, staging, and performance—responded directly to the music in the moment.

CREDITS

Artist

Håkan Hellström

Promoter

Joel Borg

Concept, Stage And Lighting Designer

Tobias Rylander

Production Manager

Robert Roos

Lighting Director And Programmer

Isak Gabre

Lighting Director Keylight

Ida Anderson

Associate Lighting Designer / Director

Michael Straun

Master Draftsman

Peter Philblad

Concept Renders

Uffe Jansson

Green Wall Designs Team:

Creative Director and Screens Producer

David Nordström Abelli

Notch and Graphics Artist

Torbjörn Fernström

3D Artist

Nils Westfelt, Bill Magnusson

Sketch Artist

Nadia Börjesson

AI Consultant

Spencer Sterling

Additional Visual Content

Formförbundet, Johan Larsson, Philip Sundbom

Photo Credits

Pao Duell, Adrian Pehrson, Olle Kirchmeier