VINTERKONFERENSEN 2025 | STRAWBERRY ARENA

In January 2025, over 3,000 employees gathered at Strawberry Arena for the annual Vinterkonferensen (VK), an important event for Petter Stordalen’s hotel group. This year marked a milestone with the unveiling of the company’s new brand identity, transitioning from Nordic Choice Hotels to Strawberry. The conference highlighted this transformation and looked forward to the company’s future in the hospitality industry.

Green Wall Designs took charge of the overall creative concept, stage design, lighting design, and visual content for CEO Petter Stordalen’s keynote address. Collaborating with the production team, we developed a compelling and engaging experience that reinforced themes of growth, innovation, and sustainability.

The stage design combined LED screens and dynamic lighting, carefully coordinated with the visual content we created to support the emotional and narrative rhythm of the presentation. This cohesive approach helped foster a connection with the audience and emphasized the company’s vision.