HÅKAN HELLSTRÖM | ULLEVI 2025

Ullevi 2025 Concerts – YEAR

STORY:

In June 2025, Håkan Hellström returned to Ullevi for three large-scale concerts that brought together fans from across Sweden and beyond. The shows featured a centrally placed 360° stage designed to create a close connection between artist and audience.

Green Wall Designs joined the creative team to develop the show’s visual content. We worked closely with Tobias Rylander, who led the concept, stage, and lighting design, and played a central role in shaping the overall visual approach. Together, we explored how light, video, and scenography could support the music without overpowering it.

A key aspect of this production was that the entire concert ran completely live, without timecode. We used Notch for the majority of the songs, ensuring flexibility and a dynamic look throughout the show. For selected parts of the set, we integrated TouchDesigner with a live AI system, generating visuals in real time based on prompts delivered during the performance. This approach gave the show a level of immediacy and unpredictability that matched Håkan’s live energy.

The visual design ranged from atmospheric and abstract to references directly tied to Håkan’s lyrics and hometown. We also collaborated with Formförbundet, whose contributions helped align the scenographic and content elements into a cohesive whole.

The result was a concert environment that was both large in scale and personal in feeling, where every part — visuals, lighting, staging, and performance — responded directly to the music in the moment.

CREDITS:

Artist
Håkan Hellström

Ullevi 2025

Promoter
Joel Borg

Concept, Stage And Lighting Designer
Tobias Rylander

Production Manager
Robert Roos

Lighting Director And Programmer
Isak Gabre

Lighting Director Keylight
Ida Anderson

Associate Lighting Designer / Director
Michael Straun

Master Draftsman
Peter Philblad

Concept Renders
Uffe Jansson

Green Wall Designs

Creative Director And Screens Producer
David Nordström Abelli

Notch And Graphics Artist
Torbjörn Fernström

3D Artist
Nils Westfelt

3D Artist
Bill Magnusson

Sketch Artist
Nadia Börjesson

AI Consultant
Spencer Sterling

Additional Visual Content
Formförbundet

Additional Visual Content
Johan Larsson

Additional Visual Content
Philip Sundbom

Photo Credits

Photo
Pao Duell

Photo
Adrian Pehrson

Photo
Olle Kirchmeier

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