HÅKAN HELLSTRÖM | ULLEVI 2025
Ullevi 2025 Concerts – YEAR
- Client: Håkan Hellström / Rush Entertainment
- Assignment: Idents, Video design, Video Programming
Ullevi 2025 Concerts – YEAR

















STORY:
In June 2025, Håkan Hellström returned to Ullevi for three large-scale concerts that brought together fans from across Sweden and beyond. The shows featured a centrally placed 360° stage designed to create a close connection between artist and audience.
Green Wall Designs joined the creative team to develop the show’s visual content. We worked closely with Tobias Rylander, who led the concept, stage, and lighting design, and played a central role in shaping the overall visual approach. Together, we explored how light, video, and scenography could support the music without overpowering it.
A key aspect of this production was that the entire concert ran completely live, without timecode. We used Notch for the majority of the songs, ensuring flexibility and a dynamic look throughout the show. For selected parts of the set, we integrated TouchDesigner with a live AI system, generating visuals in real time based on prompts delivered during the performance. This approach gave the show a level of immediacy and unpredictability that matched Håkan’s live energy.
The visual design ranged from atmospheric and abstract to references directly tied to Håkan’s lyrics and hometown. We also collaborated with Formförbundet, whose contributions helped align the scenographic and content elements into a cohesive whole.
The result was a concert environment that was both large in scale and personal in feeling, where every part — visuals, lighting, staging, and performance — responded directly to the music in the moment.
CREDITS:
Artist
Håkan Hellström
Ullevi 2025
Promoter
Joel Borg
Concept, Stage And Lighting Designer
Tobias Rylander
Production Manager
Robert Roos
Lighting Director And Programmer
Isak Gabre
Lighting Director Keylight
Ida Anderson
Associate Lighting Designer / Director
Michael Straun
Master Draftsman
Peter Philblad
Concept Renders
Uffe Jansson
Green Wall Designs
Creative Director And Screens Producer
David Nordström Abelli
Notch And Graphics Artist
Torbjörn Fernström
3D Artist
Nils Westfelt
3D Artist
Bill Magnusson
Sketch Artist
Nadia Börjesson
AI Consultant
Spencer Sterling
Additional Visual Content
Formförbundet
Additional Visual Content
Johan Larsson
Additional Visual Content
Philip Sundbom
Photo Credits
Photo
Pao Duell
Photo
Adrian Pehrson
Photo
Olle Kirchmeier