Sabrina carpenter | tears at the vmas
tv-show| 2025
- CLIENT: Visual Noise Creative
- Assignment: Video Design, Video Content
tv-show| 2025
STORY:
At the 2025 MTV VMAs, Sabrina Carpenter performed her single “Tears” on a set built to resemble a New York back alley. The performance combined choreography, stage design, and video content to create a clear and focused visual world.
Green Wall Designs contributed by creating the screen content visuals. Using Unreal Engine, we built and rendered a digital back alley environment that matched and extended the physical set on stage. This work was carried out in collaboration with Screens Producer Trevor Burke and Associate Screens Producer Phil Kong, ensuring that the visual content integrated smoothly with the production design and technical setup.
Our role was to support the performance with visuals that followed the tone and dynamics of the song, always working in line with the production design, choreography, and lighting.
CREDITS:
Artist
Sabrina Carpenter
VMAs Showrunners
Den of Theives
VMAs Performance Creative Producers
Nick Florez & RJ Durell
VMAs Screens Creative Producers
Visual Noise Creative
VMAs Production Design
Matt Steinbrenner, SteinDesign
VMAs Lighting Design
Tom Sutherland, DX7 Design
Artist Creative Direction
Brett Alan Nelson
Artist Choreographer
Jasmine Badie
Green Wall Designs
Screen Content Visuals
Green Wall Designs
Creative Director
David Nordström Abelli
Content Producer
Leah Younesi
Motion Graphics Designer
Bill Magnusson
Screens & Technical
Screens Producer
Trevor Burke
Associate Screens Producer
Phil Kong
Technical Producer
Zak Haywood
Screens Programmer
Kirk Miller
Pipeline TD
Zach Peletz